RT
Rachel Tan
Former secondary school teacher
"I wanted work that compounded — for me and my clients."
SAL Advisory — Be the light
A shining beacon of financial advisory, worthy of admiration.
We've built our careers on the belief that financial advice should bring transformation to our clients' lives. SAL Advisory is founded by Kristen Lim (林佩霖). We serve clients across Asia in insurance, investments, and legacy planning. We are building a team of advisors who carry the same values as us — Insightful. Innovative. With Integrity. Transformative.
Kristen Lim
Founder & lead adviser
"I came into this industry as a career-changer. Now I build the kind of team I wish I'd had on day one."
★Backed by Great Eastern
✓Investments via iFAST
♦Estate planning with Precepts
✦Founder-led, hands-on mentorship
Our core values
Insightful. Innovative. With integrity. Transformative.
Four convictions that shape every conversation, every plan, and every advisor we develop.
◆
Insightful
We bring clarity so clients are guided to the right decisions — not just the most convenient ones.
✦
Innovation
We seek out-of-the-norm solutions through diversity and daring. The best answer isn't always the obvious one.
▲
Integrity
We cultivate wealth, trust and relationships honestly. Long-term success is built on it.
✺
Transformative
We ignite change by leaving things better than we found them — in every interaction and every life we touch.
Personalized advisory
Advice across the full picture of a client's life.
From insurance to investments and legacy planning, we do personalized advisory tailored to you — backed by Great Eastern, iFAST and Precepts.
See our advice areas →Insurance — Wealth Protection
Life, health & critical illness, income protection and business protection. Comprehensive coverage backed by Great Eastern.
Investments — Wealth Building
Unit trusts and funds, portfolio diversification, goals-based investing and wealth accumulation. Supported by iFAST.
Legacy Planning
Retirement income, CPF optimisation, estate planning and wealth transfer. Supported by Precepts.
Training & mentorship
Your growth path.
A four-stage system that takes you from the basics to leading your own team.
01
Foundations
Licensing, product mastery and the SAL way of advising — the groundwork done properly.
02
Mentored start
Joint client meetings with a senior adviser. Real cases, real coaching, real-time feedback.
03
Build your book
Run your own pipeline with structured support, review cycles and accountability.
04
Lead
Develop your own team and step into mentorship yourself.
Advisor success stories
People who started where you are.
ML
Marcus Lee
Ex-hospitality manager
"The mentorship is what made the switch survivable."
PN
Priya Nair
Previously in marketing
"I finally feel like the work I do leaves something behind."
Guided by purpose
Guided by purpose, making a difference.
At SAL Advisory, we believe that financial advice should positively impact lives and society at large.