Meet Kristen
Kristen Lim (林佩霖). Director, Financial Services and agency leader of SAL Advisory.
18 years in financial advisory · Agency leader at GEFA · 10× MDRT · 4× COT
An Agency Leader at Great Eastern Financial Advisers, Kristen holds the CFP, AEPP and IBFA designations and specialises in Financial Planning, Retirement Planning and Estate Planning*. She built SAL Advisory around a simple conviction: that the right advisor, with the right support, can be a transformative force in a client's life.
*Reps advise clients on using appropriate insurance plans for estate planning purposes.
Her approach
Personal. Hands-on. Always involved.
Kristen mentors advisors directly, stays closely involved in their growth, and leads a team that genuinely embodies her values. Every advisor she takes on, she meets personally.
A moment that defined the practice
In 2010 she made a routine review call. Her client's wife had just been diagnosed with stage two breast cancer. The family had policies with several providers and assumed they were covered. Not one covered critical illness. The only policy that paid out — $82,000 — was the one Kristen was managing.
That call is why every policy, in every household she advises, gets reviewed.
Achievements
A track record of industry recognition.
Consistent recognition across leadership, production and international benchmarks.
Great Eastern Life Achievers Club Award (Leader Category) — Prestige
Great Eastern Life Achievers Club Award (Producer Category) — Prestige
Great Eastern Life Achievers Club Convention (Leader Category) — Adventurer
Great Eastern Life Achievers Club Convention (Producer Category) — Voyager
IDA 2022 — Silver Dragon
MDRT 2022 — Court of the Table
Entre Planner 2023
Great Eastern Life Achievers Club Award (Leader Category) — Silver
Great Eastern Life Achievers Club Award (Producer Category) — Prestige
Great Eastern Life Achievers Club Convention (Leader Category) — Explorer
Great Eastern Life Achievers Club Convention (Producer Category) — Voyager
IDA 2023 — Bronze Dragon
MDRT 2023 — Court of the Table
Great Eastern Life Achievers Club Award (Producer Category) — Silver
Great Eastern Life Achievers Club Convention (Producer Category) — Voyager
IDA 2024 — Bronze Dragon
MDRT 2024 — Million Dollar Round Table
Great Eastern Life Achievers Club Award (Producer Category) — Silver
Great Eastern Life Achievers Club Convention (Producer Category) — Explorer
MDRT 2025 — Million Dollar Round Table
Great Eastern Life Achievers Club Award (Producer Category) — Prestige
Great Eastern Life Achievers Club Convention (Producer Category) — Adventurer
MDRT 2026 — Court of the Table